When moving from the Midwest to San Francisco, I instantly noticed how many people were wearing hats (and not the hats you wear just because it is cold outside). I was fascinated by this and determined to find my own unique hat. My husband and I found the Goorin Bros. hat store and we were instantly impressed! They had so many hats and the store was stunning inside (vintage future and decor). I was intimidated at first, I am not a hat person and I didn’t know where to start. However, the people at Goorin Bros. are very helpful and I was able to find my very own unique hat. I absolutely love this store and the story behind it…
“In 1895, master craftsman Cassel Goorin sold his first hat off a horse cart in Pittsburgh, Pennsylvania. Cassel’s sons – the Goorin Brothers – continued the tradition of hat making when they moved the family business to San Francisco in 1949.
Today, Goorin Brothers is led by Cassel’s great grandson who remains dedicated to the art
of bold hat making by crafting hats inspired by San Francisco’s rich artistic community.
Cassel’s legacy can be found in the detail and integrity of each hat. For over a century, the authentic character of Goorin has allowed individuals to tell their story without ever having to say a word.”
The Goorin Bros. has expanded their stores across the country. We are lucky enough to have two locations in Chicago, Lakeview and Wicker Park. Even if you aren’t a “hat person”, I bet you come out of the store with a hat to call your own!